THE WORLD 0F IMAGINATIONS, HOPES AND DREAMS: DISNEY, SELECTED AWS



It’s no secret that everyone loves Disney. The characters, the magic, the theme parks and the ability for any age to find their inner child are just one of the few thousands of reasons that Disney is one of the most searched family vacation ideas and destinations.

Let's see how AWS draws Disney in as a cloud customer

AWS is already considered the leading provider of public infrastructure-as-a-service (IaaS) technologies throughout the world, dwarfing rivals Microsoft Corp.  Azure and Google Cloud Platform. The announcement from Disney adds yet another large and high-profile customer to its base. 

The Walt Disney Company has selected AWS as its preferred public cloud infrastructure provider. Disney  expanded its use of AWS to migrate production workloads to the AWS Cloud. Disney already leverages AWS’s industry-leading services for a wide variety of use cases, including websites and digital properties across all its brands, analytics, mobile, business applications, and machine learning.

The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries, is a diversified worldwide entertainment company with operations in four business segments: Media Networks, Parks and Resorts, Studio Entertainment, and Consumer Products & Interactive Media. Disney is a Dow 30 company and had annual revenues of $55.1 billion in its Fiscal Year 2017.

About Amazon Web Services:
For more than 11 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud platform. AWS offers more than 2500 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, and application development, deployment, and management from 77 Availability Zones (AZs) across 16 geographic regions in the U.S., Australia, Brazil, Canada, China, Germany, India, Ireland, Japan, Korea, Singapore, and the UK. in any region, they always put multiple availability zones so that their services won't be interrupted. AWS services are trusted by millions of active customers around the world—including the fastest-growing startups, largest enterprises, and leading government agencies—to power their infrastructure, make them more agile, and lower costs.  To learn more about AWS, visit https://aws.amazon.com.


“We have new characters in TV shows, football players changing teams, new weapons for superheroes, new shows,” said Miquel Farré, the team’s technical lead, and all of it requires a heap of fresh metadata.

With the help of AWS services, he and his team are building machine-learning and deep-learning tools to automatically tag this content with descriptive metadata to make the archiving process more efficient. As a result, writers and animators can quickly search for, and familiarize themselves with, everyone from Mickey Mouse to Modern Family’s Phil Dunphy.

For their machine-learning tools to generate metadata that accurately describes the creative content, the team depends on the writers and animators to explain the stylistic features that make each show unique.

These creative team members benefit from their cooperation. Once the content is tagged with accurate metadata, they can quickly find what they need through a search interface.

But tagging everything with the right metadata quickly presents a labor problem.

even though manual tagging is an important part of the process, the DTCI Technology team doesn’t have time to manually categorize every frame. That’s why Farré’s team has put machine learning—and more recently, deep learning—to the task of generating metadata.




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